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Lady Gaga & Madonna Tours to Save Concert Industry
In 2010, ticket sales plunged by 15%. The main reason was the recession, and companies such as Ticket Master and Live Nation were in trouble. Many people wanted to go to concerts, but felt ticket prices were too high. According to Live Nation, 2012 and 2013 sales will be up by more than one million dollars than last year. The ticket provider stated that they have sold already over three million tickets for events for Lady Gaga and Madonna next year, compared to the same time frame in 2011, which hit only 900,000. Live Nation stated that Gaga & Madonna are the reason the concert industry has been "saved."